Mobile coupons seem to be the perfect mobile marketing application. McDonald's sends you a coupon for a McFlurry late on a summer's night in NYC -- you're out and about -- maybe in the neighborhood of a Mickey D's -- you're up for it -- off to McDonald's you go -- meanwhile, McDonald's has just scored one more customer. This actually was a campaign, launched way back in 2005.
There are constraints to this form of marketing -- McDonald's can't target the random passerby. But even without this type of location-based targeting, mobile couponing is a great way to reel in customers by getting directly onto their handsets at the right time.
iMedia published an article by Alan Chapell on mobile couponing in October 2006. It's a very good overview of how this type of mobile marketing works.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment