Maybe it's the convenience factor, the fact that you can get pizza delivered to you almost no matter where you are, or when it is, that makes pizza a perfect fit for mobile marketing.
Regardless, there seems to be a predisposition among pizza makers to use mobile -- Papa John's ("a worldwide pizza chain") leapt into mobile with text ordering back in November. Now Pizza Hut is embracing camera phone technology. The company has teamed up with MyClick Media Limited to launch "Snap for Rewards." Consumers take photos of MyClick-functional images on Pizza Hut posters, print ads and internet ads and get discounts and prizes in return.
The campaign lasts through April 2nd, and will make awards of, among other things, "classy crystal decorations."
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