On the heels of an earlier announcement that it would offer an unlimited data plan for only $100 a month, Sprint has now announced a new handset that accesses data at network speeds -- it's called the Mogul. This is in advance of a WiMAXX launch scheduled for next month.
You'd think with all these new ideas and offerings Sprint would be a bright spot for investors, but its share price is now at $5.55 -- a 20-year-low for the company.
The New York Times offers a roundup of articles written on Sprint -- covering everything from its million-customer loss (over only 5 quarters), to layoffs, to its $29.5 billion loss.
Why so gloomy? I had Sprint as my carrier for a while -- and it was terrible. Sprint dropped more of my calls in a month than my new carrier, the more affordably priced T-Mobile, has in the 3 years I've subscribed. I was listening to an NPR program a week or so back, and it referred to the fact that mobile penetration in the U.S. is virtually at saturation. Now carriers have to get new customers by poaching them from the competition. But if your service is terrible, all these innovations are pretty much moot.
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