I spoke with the folks at QuickPlay last week. The company manages content and ads -- its clients are mobile operators and media companies. The company was founded in 2004 with the objective of marrying the carrier and media perspectives -- and with the mission of breaking down the barriers to mobile uptake and marketing.
The company's description:
"QuickPlay's OpenVideo service delivery platform for mobile carriers and content providers enables the delivery of mobile TV and Video in TODAY's networks -- with the ability to accommodate and scale for network evolution. The company's forte is content management, and working out the complicated revenue sharing issues as content moves from creator to service provider to consumer, and everything in between. And, of course, the subsequent reporting and analytics."
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