The NY Times ran an article today on QR codes and snap technology and the issues that they present US-based users -- primarily being price-tag and technical hurdles. Apparently in Japan the process is much more seamless, and the technology is therefore much more popular.
But one very cool application of the technology is detailed by a student's experience with the Mobile Discovery test launch -- apparently you can scan a bus schedule to determine when the next bus will arrive -- the information is based on GPS, not an inaccurate timetable. So you don't have to wait outside in the cold for the bus to finally appear. I like it.
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It should be noted that:
Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.
Scanbuy uses the indirect encoding method for their barcode resolution process.
Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.
NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995.
http://neom.com/13.html
If Scanbuy's CEO Jonathan Bulkeley believes infringing on another companies patents is an ethical business practice, then by all means, infringe away.
However, I have a feeling that the US Judicial System will see Scanbuy’s unethical business practices differently.
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