I was up at ad:tech SF last week to moderate a panel on "The Truth about Mobile Advertising and Branding" and a question came up: How, as a publisher, can you get a mobile presence on a limited budget? Well ion interactive might be the answer -- especially if you're looking to reach the iPhone set. They did a campaign for Constellation Energy. You can see the iPhone-optimized version here -- essentially, if you navigate to it from an iPhone, it can sense that and reformats appropriately. If you're navigating to the site from another device, whether PC or handheld, you get a different interface. Pretty cool.
Hyperfactory is another company that offers to take your website mobile on a budget.
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