Wondering just how effective mobile marketing is? ioglobal is working to get you answers. It is looking into how a mobile element affects a campaign that runs on TV and the internet.
Per Bob DeSena, GM, North America, ioglobal Inc.: "The Three Screen Trial will provide a 'live lab' to evaluate mobile's impact on both sales and brand health. Because of the unique characteristics of ioglobal's platform, we are able to respond to the industry's need for greater knowledge of integrated communications and the impact of different strategies on campaign outcomes."
I'm interested to see the numbers...
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