Wednesday, May 21, 2008

Predictions of a 3G iPhone

Yahoo reports on the anticipated roll-out of a 3G iPhone.

Per Yahoo:

"What features will the new iPhone have?
Pretty much all we know for sure is that it'll support 3G. But based on the strength of the rumors, I'd say built-in GPS, more memory (potentially up to 32GB), and support for stereo Bluetooth headsets are almost certainly in the cards. Other rumored features being bandied about include video conferencing (I'm guessing one-way using AT&T's Video Share service, although two-way conferencing would be possible if the rumored front-facing camera is real), mobile TV (a rather nebulous rumor at this point), and tactile feedback for the touchscreen."

The story predicts the new model will cost in the $399 to $599 range, depending on storage capacity. Steve Jobs is anticipated to make an announcement regarding this model on June 9th.

Thursday, May 15, 2008

Mobile ad recall on par with TV

Here's a neat story telling us that mobile banner ads -- with CPMs between $20 and $30 -- have the same brand recall as TV -- and they have 2 percent clickthrough rates, vs. 0.3 percent for online.