Here's to the marriage of mobile and music.
And here are some neat stats, thanks to M:Metrics:
--17.8 million people listened to mobile music in April, an audience that grew by 30 percent since December 2007.
--5.6 million, or 9.7 percent of, Verizon subscribers reported listening to mobile music, a rate that is 23 percent above the market average (7.9 percent)
--Sideloading is the dominant mode of mobile music consumption, with 13.9 million people reporting they consumed music this way.
--1.6 million, or 2.8 percent of, Verizon subscribers reported downloading music in the month, more than double the average of 1.3 percent. In total, 3 million people downloaded music in April.
Monday, June 30, 2008
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