comScore and M:Metrics report that photo messaging is gaining traction in the U.S. and around the world. Photo messaging in the U.S. has increased by 60% over last year. The growth is most pronounced in the teen and 35-plus age ranges. (Odd that the 24-35 demo is lagging its younger and elder couterparts.)
Surprisingly, in Europe the majority of growth is in the 55-plus demographic.
Read MediaBuyerPlanner's story covering these findings.
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